Non-profits & Social Enterprises | Strategy Development | Turnaround & Crisis Management

Baby Sam Saamuel is a leader & mentor with 21+ years of International, cross-functional, multi-cultural expertise. His top management experiences cut across corporate businesses, non-profits and social enterprises, in diverse fields such as technology, media, education, youth development & community welfare. His unique straddling of both the corporate world & the social sector enables him to be an apt arbitrator in corporate-social sector partnerships.

He is currently based in the Sultanate of Oman but is involved in organizations & projects functional in India and Oman. Social support and community development is something he has been passionate about for long. He is committed to the causes of -

  • Economic diversification through the strengthening of SME's
  • Social Betterment through outreach and social enterprises; and
  • Creation of a knowledge-based society through education & upskilling

Dr. Saamuel's core expertise is in brand recognition, business development, turnaround management and crisis management, gained through the cross-cultural experiences amassed over 2 decades in senior management roles. This cuts across various for-profit & non-profit sectors, particularly IT, Education and Advertising & Digital Media. He strives to bring the social element to businesses and the business element to social enterprises.

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Key offerings

  • General Management
  • Brand Management
  • Turnaround & Crisis Management
  • Tactic & Strategic Management
  • Innovation consulting
  • Business strategy management
  • Productivity Enhancement plans/Trainings
  • New product development
  • Contract/ Price Negotiations
  • Strategic Financial Planning
  • Mentoring, Team Development &
  • Lean Management
  • JV's/Mergers/VC strategies

Causes & Interests

  • Entrepreneurship
  • Economic Empowerment
  • Education
  • Social Welfare
  • Social Enterprises & Start Ups
  • Trainings & Seminars
  • Travel


General Manager

InterTech LLC, Muscat, Oman

Aug 2013 - Till Date

A post assumed in mid-2013 through which Dr. Baby Sam has been instrumental in singlehandedly bringing about a magical turnaround in InterTech's finances first from the crisis of an all-time low to a state of normalcy within a period of months and then to the company's highest ever growth since inception within just 2 years.

Business Designer & Organization Mentor

Trifoil Advertising & Publishing SAOC, Muscat, Oman

Jan 2017 - Till Date

Business Designer & Organization Mentor for Trifoil Advertising & Publishing SAOC, a company that offers comprehensive solutions across diverse verticals such as Publishing, Advertising, Interactive, Events, Branding and Interiors. As mentor, established new verticals & divisions and transformed the company from losses to growth.

The Mentor

Studio.T, Oman

June 2020 - Till Date

The Mentor for Studio.T, a digital infotainment platform offering a slice of life in Oman, focused on celebrating positivity, well-being and upliftment.

Vice-Chairman & Director

BOD, Knowledge Oman, Oman

Dec 2019 - Till Date

Knowledge Oman is an award winning volunteer organization in Oman. As Vice-Chairman & BOD Director, he is leading the organization towards supporting HM's Vision 2040 of a knowledge-based economy. He has been associated with the organization in various roles since 2012.

Founding President

Anjappam Charitable Trust, India

April 2016 - Till Date

Anjappam is a social enterprise food aid project in Kerala that is serving the hungry through a chain of economy restaurants in India. Anjappam provides free access to good food to all, regardless of financial limitations.


BOD, Indian Schools in Oman, Oman

April 2018 - Mar 2021

Chairman of the Board of Directors of the Indian Schools in Oman, the apex body that oversees the functioning of all the Indian Schools in Oman, for the term 2018-2021. Previously, he has served as an elected Director of the Board from April 2016 – March 2018.

Director in Charge

Care & Special Education (CSE), Oman

April 2016 - Mar 2021

He was the Director In-charge of the Care & Special Education (CSE), a facility that caters to the special needs children in Oman from April 2016 to March 2021.

Consultant & Business Advisor

Turnaround Management, Strategic Consultancy & Business Mentoring

Business Advisor & Consultant for budding Entrepreneurs & start-ups, SME's, and financially/ operationally troubled enterprises (for-profits/Non-profits) offering Business Mentoring, Strategic Consultancy & Turnaround Management.

Board/ Advisory Board Member

Part of various Advisory Boards of Higher Education Institutes such as Muscat College, Sultanate of Oman and Standing Committee (Academics), National Council of Teacher Education (NCTE), Government of India; and NGOs such as MinD (Mobility in Dystrophy), Kerala, India. Trust Member of Tau, a charitable organization in Kerala.


Key note speaker/ Visiting Management Lecturer/ Panel discussions moderator etc.
A motivational and educational speaker on various topics like Entrepreneurship, Social Enterprises, Technology, Education, Empowerment through various platforms such as webinars, seminars, conferences, and panel discussions. Past speaking engagements include NCTE-2019, KLF 2020 (Kerala Literature Festival, GESS 2020, International webinars, University CPE sessions.

Author & Researcher

Author of the Malayalam book Kanamethumillathe published by DC Books in 2020. He is also a researcher contributing to academic research papers.


Turnaround Consultancy

Turnaround management is the systematic and rapid implementation of a range of measures to correct a seriously unprofitable situation. The important difference conventional...

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Business Mentoring

Business Mentoring is an all-encompassing service that includes guidance and inspiration, management assistance, financial counselling, marketing advice etc...

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Strategic Consultancy

Strategic Consultancy involves support with high level decision making. Strategic consultants assist top management with development and often execution of strategic plans...

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Short-Term Appraisals

Sometimes, every business needs a fresh perspective and feedback. Yet engaging a consultant on a long term process may not be always feasible. This is where Dr. Baby Sam comes in...

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Social Impact Mentoring

Dr. Sam extends his Mentoring to non-governmental and non-profit organizations, associations and individuals who seek to create an impact in the community...

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As an individual and as a consultant, Dr. Baby Sam is always open towards associations and partnerships that add value to the society...

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Board Services

Dr. Baby Sam brings with him diverse cross cultural experience and expertise. He is as committed and passionate about offering mentoring and strategic skills for social...

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Speaking Engagements

Dr. Baby Sam is a frequent and passionate orator on the topics and causes of interest. He can be reached for both motivational and educational speaking engagements, for events...

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  • Articles & Publications
  • Videos
  • Media


A memoir in Malayalam, published by DC Books, 2020
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Challenges and responsibilities during school reopening post- COVID-19: A strategic approach.

Educational practices during the COVID-19 viral outbreak: International perspectives (pp. 199–220). ISTES Organization.

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Influence of Demotivators on Acceptance of Technology...

International Journal of Learning, Teaching and Educational Research,. 19 (8), pp. 155- 172, Aug 2020

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Psychological and Operational Challenges in Educational...

Revista Românească pentru Educaţie Multidimensională, Volume 12, Issue 2, Aug 2020

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Rethink teaching learning beyond Covid-19

As published in Oman Observer

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The beloved leader of the people

A Tribute to Late His Majesty Sultan Qaboos Bin Said, published by Oman Observer on 17th January, 2020

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Social Media and Entrepreneurship

The Social Sciences, 11 (5), Medwell Publication., 2016

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Socializing your Business

First Oman Tech Awards Event Catalogue, 2016

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Entrepreneurship in Social-Media Services in Oman...

Asian Social Science; Vol. 12, No. 4; 2016

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For more videos, check out the YouTube channel, Sam’s Talk

Anjappam – Annavum, aksharavum aatharavode

Dec 2020

A video on Anjappam, a social food aid project, conceptualized by Fr Bobby Jose Kattikkadu and executed by “Team Anjappam”, a team of volunteers. Video via Soul Post

Lessons from Covid-19 [Malayalam]

Sep 2020

A Malayalam video on the lessons learned from the unprecedented months of Covid-19. Via MediaOne.


Get creative: How to bring the best out of your kids during the COVID-19 pandemic?

August 2020

Motivational video on Creativity and making the best of time.

Mugam marakkulile mugam moodikal [Malayalam]

August 2020

Motivational video on human existence Via Soul Post

Vijayathinte Aadhaara Shilakal

July 2020

Success Motivational Video in Malayalam via SoulPost

Panelist – Harm to Harmony

June 2020

Virtual Event organized by Indian Embassy in Oman, as part of International Day of Yoga Celebration in Oman

Vazhivilakkukal Asthamichukooda [Malayalam]

June 2020

Motivational video in Malayalam - Via Soul Post

Nissamgatha ee kaalagattathinte shaapam [Malayalam]

May 2020

Motivational video in Malayalam on Apathy - Via Soul Post

COVID 19 - Was there a delay in action? [English]

May 2020

An awareness video about Covid-19 – via Soul Post

Interview: Oman Economic Review: The Classrooms of the Future

March 2021

‘The Classrooms of the Future’ as published in the Oman Economic Review (OER) Dossier, Digital Transformation 2021: Rise of the Digital Ecosystem, 2021

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Interview: The Arabian Stories: Future of schools depend on community support, says Dr. Baby Sam, the outgoing Chairman of Indian schools in Oman

March 2021

Interview with The Arabian Stories, on the achievements during his term including fulfilling the Vision 2020, the challenges during the pandemic and the future of schooling in the Sultanate.

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Interview: Muscat Daily: Holistic Development of students to continue

March 2021

Interview with Muscat Daily on the initiatives of the Board of Indian Schools in Oman to ensure holistic development

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Interview: Times of Oman: Enabling pupils to continue education top achievement

March 2021

Interview with Times of Oman, on ensuring academic continuity during Covid-19 and other achievements as Chairman of the Indian School Board

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TAS ICONS: Holistic education is the future, says Dr. Baby Sam Saamuel

Nov 2020

Featured as one of the 50 TAS Icons, as part of the 50th National Day

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Oman’s 50th National Day: A blessed past, a promising future

Nov 2020

Commemorating the country’s journey over the past five decades, and their aspirations for the future as part of the 50th National Day

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Cover Story: Leading through grassroots

Sep 2020

A cover story on educational leadership as Chairman, Board of Directors, Indian Schools in Oman, featured in September 2020 edition of Mentor Magazine.

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Webinar Panel Interview: Times of Oman

June 2020
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Press: Chairman of Indian School Board wins special jury award

March 2020
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Dubai Release of the book 'Kanamethumillathe' published by DC Books

Feb 2020
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Interview: Why holistic education is important: Dr. Baby Sam Samuel | SpotLight | The Arabian Stories

Dec 2019
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Anjappam Kondu Randaralaksham Pere...

July 2019

As published by Emerging Kerala, DC Books, July 2019 edition.

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Business Talk - Take life one day at a time


Take life one day at a time, a Business Talk segment published by Times of Oman

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Oman's Inspiring CEO's

Oman's Inspiring CEO's, special focus on jobs creation and entrepreneurship, published by Oman Observer for 48th Glorious National Day National Day, 2018

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Interview: Business Matters

May 2018

A short feature interview as appeared in "In Conversation", published by Faces Oman, May 2018

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Awards & Recognition

TAS ICON - One of the top 50 inspiring personalities in Oman by The Arabian Stories, 2020

Special Judges commendation award,
GESS Education Awards 2020

Outstanding Leadership Award,
International School Awards, India (2019)

Mahatma Gandhi Samman Award,
NRI Welfare Society (London), House of Commons (2019)

International Educator Award for Leadership in
"Education & Empowerment",
International Conference and Awards, Dubai (2019)

"Oman's Inspiring CEOs", Oman Observer (2018)

"Consultant of the month" & One of the top 25
most promising media & Crises Consultants for 2017,
Consultants Review Magazine (2017)

Golden Achievement Award for
Business Consulting Services,Global Media in association
with Kerala Chamber of Commerce (2016)

Recognition for "Social Entrepreneurship and
Social Commitment", World Malayale Council (2016)

"Top 46 leaders in the nation", Top Business Leaders
a tribute to HM's Leadership, Oman Observer (2016)

Most Valuable Member, Knowledge Oman (2013)

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